Create and format an email broadcast

Send bulk email broadcasts to sets of people in your contact database.

Create a segment

  • Go to Contacts > Segments in the main toolbar
  • Create a new segment and choose People
  • Give the segment a name and add the conditions to determine who to include
  • Click Create

Create a broadcast

  • Go to Broadcasts in the main toolbar
  • Create a new broadcast and choose to send it to a Segment
  • Choose the segment you created
  • Give you broadcast and subject line and introduction

Format your content

In order to make sure your email looks good on all size devices, it is best to keep things simple. Here are some specific guidelines.

  • Use headings before each paragraph
  • Keep paragraphs brief and easy to read
  • Use lists, alignment, bold and italic for emphasis
  • Add one or two images, full-width, in line with the text
  • Use lines to demarcate different sections
  • Insert links, pointing back to your website for further reading
  • Style these links as buttons to help them stand out
  • Lastly, insert special tokens such as First name to add personalised content (Learn more about tokens)


Once you have drafted your email click  Save and PreviewYou’ll see a preview of how your email will appear to your contacts. You can send a test to yourself if you want to see how it looks in your inbox. Note that personalisation tokens are not replaced in test emails. This only happens when you send the actual broadcast.


When your broadcast reaches your recipients it may not appear exactly as you see in this preview window. All email clients have different ways of rendering emails. Following the advice in the video above is the best way to make your emails readable and accessible to the largest number of people.


After your email broadcast has been delivered you will see a report like this including the delivery status for each recipient.
Please note that open-rate metric is only a guide. It is never possible (with any email marketing software) to confirm with absolute certainty whether a person has opened an email.
Please also note that even if you see the status Delivered in this list, there is a small chance that the recipient may not have seen the email. All email clients (such as Gmail and Outlook) have different filters for screening potential spam.

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