Create and format an email broadcast

Send bulk email broadcasts to groups of people in your contact database.

Choose your audience

You can send email broadcasts to:

• Segments of people (How to create a segment)
• Everyone who has ordered tickets for an event (How to create an event)
• Everyone who is attending an event

Create a broadcast

• Go to Broadcasts in the main toolbar.
• Create a new broadcast and choose to send it to a Segment or an Event (you can also create a broadcast to event orderers/attendees from the Manage event page).
• Give your broadcast a subject line and introduction.

Format your content

Add blocks of content or file attachments using the options provided in the Add menu.

In order to make sure your email looks good on all size devices, it is best to keep things simple. Here are some guidelines:

• Use headings before each paragraph
• Keep paragraphs brief and easy to read
• Use lists, alignment, bold and italic for emphasis
• Use lines to demarcate different sections
• Insert links that point back to your website for further reading.
• Style these links as buttons to help them stand out
• Insert special tokens such as First name to add personalised content (Learn more about tokens)

Important note on image alignment

To ensure your broadcasts look great on mobile devices and modern email apps, our editor uses current web standards. However, Classic Outlook for Windows uses an older rendering engine that does not fully support these standards.

If you use a Content Block with both text and an image and set the image to align left or right, recipients using Classic Outlook will see a "stacked" layout (image sitting above the text and full width) rather than the text wrapping around the image. This ensures your email remains readable and unbreakable for all users, regardless of their email client.

Send a test email

You can send a test to yourself or a colleague. Note that personalisation tokens are not replaced in test emails; this only happens when you send the finished broadcast.

Reporting

You can access a delivery report by going to Broadcasts and selecting a broadcast with the status Sent (Understand broadcast statuses).