Create and format an email broadcast

Send bulk email broadcasts to groups of people in your contact database.

Choose your audience

You can send email broadcasts to:

Segments of people (How to create a segment)
Everyone who has ordered tickets for an event (How to create an event)
Everyone who is attending an event

Create a broadcast

Go to Broadcasts in the main toolbar.
Create a new broadcast and choose to send it to a Segment or an Event (you can also create a broadcast to event orderers/attendees from the Manage event page).
Give your broadcast a subject line and introduction. The introduction doesn't appear in the body of the email. Many email apps show it next to the subject line in the inbox, so use it to summarise what the email is about.

Format your content

Add blocks of content or file attachments using the options provided in the Add menu.

Simple emails look best across all devices and email apps. Some guidelines:

Use headings to break your email into clear sections
Keep paragraphs brief and easy to read
Use lists, alignment, bold and italic for emphasis
Use lines to demarcate different sections
Link to your website for further reading, rather than including everything in the email
Style your most important links as buttons so they stand out
Use tokens such as First name to personalise your email (Learn more about tokens)
For images, the standard Above position works best on all devices

How your email will look in different email apps

Broadcasts are designed for current email apps, including Gmail, Apple Mail, Outlook on the web, the new Outlook for Windows, and mobile email apps. In these apps, your email will look as it does in the editor.

Classic Outlook for Windows is not supported. It uses an older rendering engine that only displays emails well if they are built specifically for it. We've chosen to build broadcasts for current email apps instead, so they work well on phones and modern devices. Recipients who read your broadcasts in Classic Outlook may see:

The email stretching to the full width of the window
Images displaying larger than intended
Images set to align left or right appearing above the text instead of beside it
Buttons appearing as plain highlighted text

Your content will still be there and links will still work, but the layout won't match what you see in the editor. Fewer people use Classic Outlook each year, and recipients who switch to the new Outlook or Outlook on the web will see your broadcasts as designed.

Send a test email

You can send a test to yourself or a colleague. Note that personalisation tokens are not replaced in test emails; this only happens when you send the finished broadcast.

Reporting

You can access a delivery report by going to Broadcasts and selecting a broadcast with the status Sent (Understand broadcast statuses).