Understand broadcast statuses like dropped, blocked and bounced

When a broadcast is sent an individual email delivery is prepared for each recipient. Each email delivery can have one of the following statuses.

Failure statuses

Blocked

The recipient’s mail server rejected the email message before delivery, typically due to spam filters, blacklisting, or security policies. The email message has been blocked and no further attempts to deliver this message will be made.

Deliveries of future messages to this address will be attempted.

Bounced

The email message fails to deliver permanently due to reasons like an invalid recipient address, a full mailbox, or a non-existent domain, meaning no further delivery attempts will be made. It is possible for legitimate email addresses to be added to a bounced list for a variety of different reasons. If the email address is invalid you should remove it from your contact list. 

Deliveries of future messages to this address won't be attempted.

If you believe a legitimate address has bounced please contact us quoting the email address and explaining that you believe the address to be active and wanting to receive your messages.

Deferred

Delivery has been temporarily delayed by the recipient’s mail server, often due to server congestion, policy restrictions, or rate-limiting. Repeated attempts at delivery will be made but if these are unsuccessful this delivery will be marked as blocked.

Dropped

Delivery to this email address was not attempted in order to safeguard the reputation of the sending domain. Email addresses can get this status when a past delivery attempt has failed, often because of a spam report or an invalid email address.

If you believe a legitimate address has dropped please contact us quoting the email address and explaining that you believe the address to be active and wanting to receive your messages.

Success statuses

Queued

Preparing. Sending will be attempted as soon as possible.

Processed

Sent by the White Fuse system and successful delivery is still expected.

Delivered

Successfully delivered to the recipients email address but there have been no signs of engagement yet.

Opened

The recipient has opened and looked at the email. The Opened status relies on a small tracking image being loaded by the recipients email client. Some email clients suppress images for security reasons and users have to manually opt to display images. Other email clients may load images as part of a pre-screening process before the recipient has actually seen the email.

Clicked

The recipient has clicked links contained in the email.

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