Manage contact communication types

Create communication types to allow your contacts to opt-in to receive email broadcasts from you.

Create communication types

  • Go to Settings > Communications
  • Create a new communication type and give it a clear, self-explanatory name
  • Choose whether to display your communication type on Custom forms, event order forms, membership subscription forms or donation forms. For example, if some options are relevant only to members you may choose to show them only on membership subscription forms. 
  • Click Create.

What communication types to create?

Many White Fuse customers have just one general-purpose communication type called something like News and updates. All communications are bundled together under this heading and people can opt-in or out of everything at once.
Other customers use a small number of mutually exclusive communication types such as:
  • Monthly newsletter
  • Fundraising appeals
  • Volunteering opportunities
  • Upcoming events

People can then opt-in to some types of communication and opt-out of others.

How can users manage their communication preferences?

If a contact has previously selected to receive a communication type, leaving that option unchecked on a subsequent form submission does not unsubscribe them from that preference. To unsubscribe they must edit their communication preferences in one of the two ways set out below. 

My account area

Users can log in and go to  My account > Communications. All communication types will be visible and the contact can select the communication types they wish to receive.

From an email

The footer of all your email broadcasts includes a Manage communication preferences link. This link allows the contact to select the communication types they wish to receive, without the need to log in.

Sending email broadcasts

It is important that you respect your users' communication preferences when you send broadcasts. You should always include a communication type condition in the segments that you use for broadcasting purposes.
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